Welcome to the North American Subaru Impreza Owners Club Wednesday August 12, 2020
Home Forums Images WikiNASIOC Products Store Modifications Upgrade Garage
NASIOC
Go Back   NASIOC > NASIOC General > News & Rumors > Non-Subaru News & Rumors

Welcome to NASIOC - The world's largest online community for Subaru enthusiasts!
Welcome to the NASIOC.com Subaru forum.

You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, free of charge, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, so please join our community today!

If you have any problems with the registration process or your account login, please contact us.







* As an Amazon Associate I earn from qualifying purchases. 
* Registered users of the site do not see these ads. 
Reply
 
Thread Tools Display Modes
Old 04-27-2019, 06:59 AM   #1
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default ‘Radical' shift possible for Hyundai design




Quote:
Quote:
SHANGHAI — Hyundai brand's new global design chief is a British-born Volkswagen veteran who says he's open to "radical" changes in the Korean marque's next-generation design language as it prepares for electrification and autonomous driving.

The design overhaul may even require rethinking the necessity of sedans.

Simon Loasby, who had been vice president of Hyundai's design team in China, took over last week as head of the Hyundai Styling Group at the Hyundai Design Center in South Korea.

Loasby, speaking with Automotive News before the announcement, said one of his main assignments will be creating a successor look to the Sensuous Sportiness design language rolling out across Hyundai's lineup.

Sensuous Sportiness, visible in the Le Fil Rouge four-door coupe concept shown at last year's Geneva auto show, is also embodied by the redesigned Sonata sedan arriving this fall.

The critical project that Loasby's team will take on soon is asking, "OK, where does that take us next?" Loasby said, referring to the current design look. "If this generation is Sensuous Sportiness, do we carry on with that? Is that still relevant in five years? Or does it need to take a directional or radical step change?"

Loasby said he doesn't have an answer yet. But he's not afraid to think outside the box about Hyundai's products.

"Do we need conventional sedans anymore?" asks Loasby, 51. "A serious question: How many more petrol-engine, diesel-engine cars do we need?

"These are fundamentals we'll get into for the next generations of our high-volume products."

Future designs will have to accommodate fast-changing trends in technology, he said.

"What excites me about the new job is the whole move toward EV platforms, autonomy, drones, robotics," Loasby said. "What's next — that will be the challenge for us."

Loasby said he will need to start working on the new look soon for it to be ready for the next-generation Sonata, which is expected in about five years.

Loasby will oversee Hyundai brand design and report to SangYup Lee, who leads Hyundai and Genesis design as head of the Hyundai Design Center, and to Luc Donckerwolke, who is in charge of Hyundai, Genesis and Kia as chief design officer of Hyundai Motor Group.

Loasby joined Hyundai as director of China design in 2017. Before that, he was director of design for Volkswagen Group China for nine years. He started his design career in 1991 and worked at Bentley and Rolls-Royce before moving to Germany with Volkswagen and moving to China.

He has a master's degree in vehicle design from the Royal College of Art in London and studied mechanical engineering at the University of London.

Need5
* Registered users of the site do not see these ads.
AVANTI R5 is offline   Reply With Quote
Sponsored Links
* Registered users of the site do not see these ads.
Old 04-29-2020, 06:16 AM   #2
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Hyundai Motor Group Loses Luc Donckerwolke As Chief Designer Steps Down







Quote:
Hyundai Motor Group Loses Luc Donckerwolke As Chief Designer Steps Down

Famous Belgian car designer Luc Donckerwolke has resigned from the top design job at Hyundai, Kia and Genesis four and a half years after he was appointed to the position.

According to AutoNews, which quotes an internal note, his resignation is due to personal reasons and becomes effective on Wednesday (April 29, 2020). “It’s been an honor and privilege to contribute to the shaping of the future of Hyundai, Kia and Genesis”, Donckerwolke said in a statement. “Their audacious and progressive attitude has allowed me to push the boundaries and challenge the status quo.”

Donckerwolke joined Hyundai at the end of 2015, when he left the Volkswagen Group, and penned the Kona and Palisade, among other vehicles. He also helped shape Genesis, giving it a unique identity that draws a clear line between the new luxury car brand and Hyundai. He designed the G80 and G90 sedans, as well as the GV80 SUV.

His contribution at the Hyundai Motor Group was praised by Albert Biermann, chief of the Research and Development division, who said: “He has been a great inspiration for all of us, as a remarkable leader who successfully transformed the company’s design operations, taking it to the next level.”

The news outlet states that Hyundai will not name a new design chief for the whole group, as the design for the Hyundai and Genesis brands will continue to be led by Sang Yup Lee. Karim Habib, on the other hand, who joined the Korean company last year, will still lead the Kia brand.

Donckerwolke started his career in design back in 1990 with Peugeot. Two years later, he moved under the Volkswagen Group’s roof, where he penned the first-gen Skoda Octavia and Fabia. He also helped shape the Audi A4 Avant, R8 Le Mans racer and A2, as well as the Lamborghini Diablo VT, Murcielago and Gallardo.

The 55-year old Belgian was also responsible for the Seat Ibiza Mk4, Tribu and IBE concepts, as well as Bentley Flying Spur and EXP 10 Speed 6.
AVANTI R5 is offline   Reply With Quote
Old 04-29-2020, 06:19 AM   #3
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default

Continued from above thread

Here is a video of Luc on the Prophecy EV Concept,for those interested in his work

Let Luc Donckerwolke Give You A Tour Of Hyundai’s Sexy Prophecy EV Concept

AVANTI R5 is offline   Reply With Quote
Old 04-29-2020, 08:38 AM   #4
oichan
Scooby Specialist
 
Member#: 492327
Join Date: Oct 2018
Location: A garage in the Midwest
Vehicle:
19 WRX 16 STI
17Golf-R 16FiST 20Supra

Default

Koreans are always willing to try something new so I wouldn't be surprised. Unfortunately their new Sonata looks pretty fugly although that auto park feature is kind of cool.. well, until you find dings and scratches all over your brand new car for parking in a tight spot next to a SUV..
oichan is online now   Reply With Quote
Old 04-29-2020, 10:41 AM   #5
VarmintCong
Scooby Specialist
 
Member#: 379605
Join Date: Jan 2014
Location: Peabody, MA
Vehicle:
2017 Civic Sport
2012 Outback 2.5

Default

Quote:
Originally Posted by oichan View Post
Koreans are always willing to try something new so I wouldn't be surprised. Unfortunately their new Sonata looks pretty fugly although that auto park feature is kind of cool.. well, until you find dings and scratches all over your brand new car for parking in a tight spot next to a SUV..
Not sure which is more ugly, new Sonata or new Elantra. So horrible I couldn't buy them no matter how good they are.
VarmintCong is online now   Reply With Quote
Old 04-29-2020, 12:00 PM   #6
BeepBoop
Scooby Newbie
 
Member#: 496462
Join Date: Jan 2019
Location: MN
Default

Quote:
Originally Posted by VarmintCong View Post
Not sure which is more ugly, new Sonata or new Elantra. So horrible I couldn't buy them no matter how good they are.
And yet you bought a civic sport? The thing that looks like it has a roman nose bridge, a horrible way-too-sloped hatch design, and a cohesive-lacking mix of angular, geometric, and smooth design languages?

> IMO

On topic: I think the koreans usually put out incrementally better designs than before, so I'm excited to see. I love the genesis stylings (although the grill is getting kinda... lexus-y as far as proportions go for my taste on some of their models).

Last edited by BeepBoop; 04-29-2020 at 01:07 PM.
BeepBoop is offline   Reply With Quote
Old 04-29-2020, 12:55 PM   #7
oichan
Scooby Specialist
 
Member#: 492327
Join Date: Oct 2018
Location: A garage in the Midwest
Vehicle:
19 WRX 16 STI
17Golf-R 16FiST 20Supra

Default

oichan is online now   Reply With Quote
Old 04-29-2020, 03:00 PM   #8
heavyD
Scooby Specialist
 
Member#: 194216
Join Date: Nov 2008
Chapter/Region: W. Canada
Location: Calgary, Alberta, Canada
Vehicle:
2020 X3M Competition

Default

It can't be easy designing cars and SUV's in this day and age. There really aren't a lot of sexy looking vehicles these days outside of exotics. So much copycat styles and generic shapes brought on by companies making their vehicles bigger and bigger to appease Americans. The current trend of companies trying to out-grille each other isn't helping.

In regards to a radical shift in design I'm all for manufacturers trying new things but it's debatable if it will generate better sales. Mazda last generation with the 3 made a pretty big shift as they are stylish and stand out but it really hasn't paid off in sales as the masses still flock to the horrific looking Civic instead. It's why working for Honda or Toyota design studios would be the best for job security as it doesn't matter how ugly Civics, Corollas, Camry's etc look as they still sell on their 1990's reputation of reliability.
heavyD is offline   Reply With Quote
Old 04-29-2020, 06:20 PM   #9
mhoward1
Scooby Guru
 
Member#: 9481
Join Date: Aug 2001
Chapter/Region: South East
Location: FFR Challenge #43
Vehicle:
1832 Steam Buggy
Wood

Default

In the article picture, there are some pretty ugly design models, but the red one shows a lot of promise.
mhoward1 is offline   Reply With Quote
Old 04-30-2020, 08:11 PM   #10
Weemus
Scooby Specialist
 
Member#: 16415
Join Date: Mar 2002
Chapter/Region: South East
Location: The CLT
Vehicle:
02 WRX+1.5XTR+E85=
WRBwhatothercoloristhere?

Default

Donckerwolke is going to work at Subaru...
Weemus is offline   Reply With Quote
Old 04-30-2020, 08:20 PM   #11
VarmintCong
Scooby Specialist
 
Member#: 379605
Join Date: Jan 2014
Location: Peabody, MA
Vehicle:
2017 Civic Sport
2012 Outback 2.5

Default

Quote:
Originally Posted by BeepBoop View Post
And yet you bought a civic sport? The thing that looks like it has a roman nose bridge, a horrible way-too-sloped hatch design, and a cohesive-lacking mix of angular, geometric, and smooth design languages?

On topic: I think the koreans usually put out incrementally better designs than before, so I'm excited to see. I love the genesis stylings (although the grill is getting kinda... lexus-y as far as proportions go for my taste on some of their models).
The red car looks ok, the Elantra looks horrible. And the interior looks like a GM show car.

Yeah, I like the Civic hatch, but the Civic sedan looks too long. The Hyundais look even longer.

I think Hyundai's best look is this. If our 2021 Elantra GT looks like this I'm buying it. I really hope the hatch doesn't get the ugly treatment of the sedan:



VarmintCong is online now   Reply With Quote
Old 06-08-2020, 08:46 AM   #12
AVANTI R5
Scooby Guru
 
Member#: 73805
Join Date: Nov 2004
Default Hyundai's Product Planner Wants a Genesis Coupe Revival

Scott Margason also revealed that the rear-drive sports coupe was almost named "Tiburon."

Quote:
Long before Hyundai crowned today's Veloster N hot hatchback as its sportiest offering in the U.S., the South Korean brand had flexed its dynamic competence muscle with the two-door Tiburon coupe and later rear-wheel-drive Genesis Coupe. The former entered the United States for the 1997 model year as a handsome but generally forgettable front-wheel-drive model. However, the latter vehicle, which arrived for 2010, truly helped Hyundai establish itself among enthusiasts. It faded from the market just before the Genesis sedan it was based on morphed into the standalone Genesis luxury brand—but could it come back? We asked Scott Margason, Hyundai's director of product planning, for his thoughts.

Somewhat surprisingly, Margason told us that if he had his way, Hyundai would once again offer a vehicle like the Genesis coupe. And why not? With its rear-drive underpinnings, handsome styling, and available 306-horsepower V-6 engine, the Genesis Coupe was an impressive and capable performance car. The Hyundai even took top honors in a MotorTrend comparison test against six-cylinder variants of the Chevrolet Camaro, Dodge Challenger, and Ford Mustang.

Margason, as well as Miles Johnson of Hyundai Motor America's public relations department, shared some insights into the development of the Genesis Coupe and its front-drive forebear, the Tiburon, in a recent sit-down with MotorTrend. For instance, the two reveal that Hyundai briefly considered pinning the Tiburon name to the rear-wheel-drive sports coupe that eventually became the Genesis Coupe. Give the above video a watch to learn more behind-the-scenes details about the two Hyundai coupes.

Unfortunately, there's no indication Hyundai plans to revive the two-door sports coupe, although the brand is exploring a mid-engined, rear-drive sports car to serve as a halo vehicle for its performance-oriented N sub-brand. There have been rumors that Genesis, the luxury sub-brand spun off from the original Hyundai Genesis sedan and Genesis Coupe models, might churn out a two-door coupe; however, such a model would surely be less pony car and more personal luxury coupe, à la the brand's Vision G concept.
AVANTI R5 is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 08:14 PM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Powered by Searchlight © 2020 Axivo Inc.
Copyright ©1999 - 2019, North American Subaru Impreza Owners Club, Inc.

As an Amazon Associate I earn from qualifying purchases.